10-Week Course in Made in Italy and Luxury Goods Industry.
- Length: 10 weeks
- Study pace: Full time
- Education level: Summer / Short course
- Institute: Accademia del Lusso School of Fashion & Design
- Location: Milan
- Language: English
- Start date: 01 April 2019
- Application deadline: 01 April 2019
Program description.
Are you interested in the luxury industry? Want to gain in-depth knowledge of Made in Italy, one of the most important fashion brands across the globe?
Take our 10-week course in Made In Italy & The Luxury Goods Industry in Milan, and become an expert in the Italian luxury system.
The course closely examines the strategies used by famous Italian luxury businesses, including the branding, communication, and merchandising plans these brands put into place in order to improve value and boost success.
Taught by expert working professionals who offer exclusive insider knowledge and tips, the course successfully combines theory with practice to offer a truly authentic experience. You’ll attend dynamic classroom lessons which examine relevant case studies and offer realistic practical exercises; you’ll take part in field trips to essential fashion and luxury locations in Milan, and you’ll have the chance to consolidate all that you’ve learnt through authentic project work based on real fashion company orders.
Most recent qualification.
Suitable knowledge of English: demonstrated by a formal certificate or Skype language interview
Program content.
This course includes the following modules:
New Product Development & Merchandising.
Through this module you’ll analyse the strategies behind planning new products and developing successful merchandising plans within the fashion & luxury industry. There will be a particular focus on leather accessories, which constitute a fundamental part of top luxury production in Italy.
Branding & Communication 4.0.
The Branding & Communication 4.0 module looks at the importance of brand experience in the luxury field and explores how to communicate brand identity efficiently through new media channels.
Made In Italy & Luxury Goods System.
This module offers an in-depth study of the success and value of Made in Italy by examining its key players.
Field Trips.
Guided visits to key locations within the luxury fashion industry in Milan, including:
• Montenapoleone area
• Tortona area
• Gae Aulenti area
• Museums and exhibitions
• Showrooms
Project Weeks.
One-week periods during which you’ll complete group project work according to a precise brief, presenting the finished work to a committee.
Applications:
Applications for 2019 are open
