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Bachelor in International Marketing Management

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  • Conteúdo
    Bachelor in International Marketing Management.

    Much more than just advertising:
    Ensure long-term business success with the right marketing strategy.

    • Accreditation: FIBAA accredited
    • Credits: 180 ECTS
    • Course language: 100% English
    • Degree: Bachelor of Arts (B.A.)
    • Study model: on campus
    • Campus: Bad Honnef / Berlin
    • Duration: 6 semesters
    • Internship: 1 semester at home or abroad
    • Study abroad. 1 semester (voluntary, performance-related)
    • Admission: High school diploma, technical school certificate or comparable degree; successfully completed Assessment Day; Proof of English skills

    Overview.

    Be a driving force

    Whether in an agency, in a consulting company, in the marketing department of a corporation or directly at an internet service provider – creative and strategic specialists in marketing are in demand everywhere. So you can potentially be employed at almost any company, both national and international. And the industry, especially in the digital sector, is growing steadily, offering great career prospects.

    Our professors and lecturers attach great importance to the close integration of theory and practice. Most of them have themselves gained many years of specialist and management experience on an international level – and would like to share it. They do this for example through case studies, projects and field trips to renowned companies.

    Programme Structure.

    What you will learn from us

    The International Marketing Management programme is practical and cutting edge: Case studies, project groups and field trips as well as an integrated internship ensure the programme has immediate practical relevance.

    • You deal with marketing-related topics such as customer behaviour, campaign planning and marketing communication in a practice-oriented manner.
    • You deal in detail with specific management topics such as human resource management, project management and market research.
    • You gain in-depth economic knowledge, including micro and macroeconomics, statistics and accounting.

    Course of study at a glance.

    1. Semester
    Course contents
    • Statistics
    • Principles of Service Operations & Organization
    • Principles of Marketing
    • Principles of Human Resource Management
    • Service Project Management
    • Principles of Research and Academic Writing
    • Intercultural Communication
    • Financial Accounting
    2. Semester
    Course contents
    • Mathematics
    • Computer Analysis
    • Organizational Behaviour
    • Management and Cost Accounting
    • Consumer Psychology and Behaviour
    • Financial Management
    • Business Communication
    3. Semester
    Course contents
    • International Marketing Communications
    • Pricing
    • Sales and Distribution Management
    • Current Issues in Marketing
    • Microeconomics
    • Macroeconomics
    • German Law
    • International Law
    4. Semester
    Internship

    During your internship, you can use your academic knowledge outside of your studies. You will also get to know the industry better – which provides the perfect foundation for choosing your career. The internship is firmly integrated into your studies so of course you do not lose any time.
    5. Semester
    Course contents
    One out of the three majors:
    • Online Marketing
    • Communication
    • Sales
    Regular content:
    • Business & Marketing Research
    • Marketing Controlling
    • Customer Relationship Marketing
    Optional semester abroad: You can spend your 5th semester abroad at one of our partner universities, provided that you have successfully completed modules amounting to 90 ECTS credits by the end of the 3rd semester. Further information can be obtained from the International Office.
     
    6. Semester
    Course contents
    • Advanced Research and Academic Writing
    • Entrepreneurship & New Venture Management
    • Strategic Marketing Management
    • International Marketing Project
    • Bachelor Thesis & Colloquium
     Specialise

    In the International Marketing Bachelor programme, you can opt for one of 3 majors to develop your specialisation.
    Majors
    • Sales
    • Communication
    • Online Marketing
    Internship

    During your internship, you can use your academic knowledge outside of your studies. You will also get to know the industry better – which provides the perfect foundation for choosing your career. The internship is firmly integrated into your studies so of course you do not lose any time.
    • You can take your internship in Germany or abroad.
    • The internship usually lasts five to six months.
    • Make your first contacts in the industry.
    • Enrich your CV with an important position.
    • Use the opportunity to be hired by the company after graduation.
    Study abroad

    You would like to spend part of your studies abroad? Our International Office is the central contact point for all topics relating to our partner university network. We support you in the search for a suitable partner university and in preparations for your stay abroad.
    The staff of the International Office can inform you about the admission requirements of the partner universities and provide valuable orientation for a successful semester abroad.
    • The semester abroad at one of our partner universities is an optional part of the degree programme and depends, among other things, on your academic achievements.
    • Develop your foreign language skills.
    • Gain hands-on experience abroad – academically, personally and interculturally.
    Admission.

    Studying at the IUBH supports and challenges you. Here is what you need to bring with you to become part of our university.
    • School education
      • High School Diploma, or IB Diploma, or university entrance qualification or equivalent qualification* and transcript of records.
        *Equivalent qualifications from foreign schools and IB diplomas are recognised accordingly..
      • If you have not graduated yet, you may apply with your existing transcript of records (incl. grades and credits, if applicable) for a conditional acceptance.
      • Your final High School Diploma and Transcript of Records needs to be submitted in original or certified copy upon starting your studies.
    • English language skills
      Since all of our study programmes are offered in English, a certification of your language skills is required (TOEFL, IELTS or Cambridge).
      • Academic IELTS 6.0
      • TOEFL IBT 80 points
      • PTE 56 points
      • Cambridge Advanced or Proficiency
      • TOEFL/IELTS Waiver Application
    IUBH Entrance examination

    Depending on your grades and country of origin, an entrance examination may be required.
    The entrance exam may be conducted remotely and consists of a written and an oral exam. The written part of the exam is computer-based and takes approximately 2.5 hours. It is composed of the following sections (1-3):
    • General Knowledge: Multiple choice questions (30 minutes)
    • Mathematics and Logic: Mental arithmetic, conversion exercise, math word problems, logic (60 minutes)
    • English Grammar and Comprehension: English reading, “fill-in-the-blank“, grammar questions (60 minutes)
    • English Oral Exam: Interview (15 minutes)

    IUBH Pathway

    Depending on your secondary school leaving certificate, grades and country of origin, you may need to undertake the IUBH Pathway Programme, with guaranteed progression into Bachelor when passed successfully.

    Career.
    What are my prospects?

    Whether in an agency, in a consulting company, in the marketing department of a corporation or directly at an Internet service provider – creative specialists in marketing are in demand everywhere. After graduation, for example, you can work as a ...
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    The IUBH is constantly on the look out for new partners and fruitful cooperations.

    We are very grateful for the commitment of our partners who support us in a variety of ways through grants, sponsorship, guest speakers, events, direct recruitment and more. Over time, a special relationship develops between the IUBH and the cooperation partner. The exchange between the two deepens and all sides profit from the individual cooperation contract. The goal of these partnerships is to support interested students and graduates and to give them the best possible chances and insights.

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