Bachelor in International Marketing Management - Bad Honnef - Alemanha - IUBH - I33182

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Bachelor in International Marketing Management
Método: Presencial
Curso presencial na Alemanha, lecionado em inglês.

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IUBH University of Applied Sciences

Bachelor in International Marketing Management - Bad Honnef - Alemanha

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Bachelor International Marketing Management.

  • Degree: Bachelor of Arts (B.A.)
  • Semester: 6 semesters
  • ECTS: 210 ECTS
  • Course language: English
  • Study type: full-time, on campus
  • Intake: Spring & Autumn
  • Campus: Bad Honnef


Inspire the community with marketing!

Whether in an agency, a consulting firm, a marketing department within a company or directly with an internet service provider – creative marketing specialists are in high demand everywhere. This means that virtually every company – nationally and internationally – is a potential employer for you. This sector, particularly in the digital economy, is growing steadily and consequently offers great career prospects.

The International Marketing Management degree programme has a business administration focus, and is at the same time practice oriented and of high topical importance: Case studies, group projects, field trips and an integrated internship ensure direct practical relevance.

Facts & Figures:
International Marketing Management

Degree: Bachelor of Arts (B.A.)
Duration: 6 semesters
Credits: 180 ECTS
Language: English
Type of study: full-time
Internship: 1 semester in Germany or abroad
Study abroad: 1 semester (optional, performance-related)
Campus: Bad Honnef
Intake: Spring & Autumn

What are the professional prospects as an Marketing Manager?

University graduates with relevant knowledge in the area of marketing are sought after virtually everywhere: in agencies, companies from every sector that operate nationally and internationally, and consulting firms.

Course content:

Order of study - Overview

1st semester

  •     Statistics
  •     Academic Research I
  •     Marketing
  •     Human Resources
  •     Service Operations & Organisation
  •     Intercultural Communication
  •     Service Project Management
  •     Financial Accounting

2nd semester

  •     Business & Marketing Research
  •     Consumer Psychology & Behaviour
  •     Organisational Behaviour
  •     Financial Management
  •     Management & Cost Accounting
  •     Mathematics
  •     Computer Analysis

3rd semester

  •     Macroeconomics
  •     Microeconomics
  •     German Law
  •     International Law
  •     Pricing
  •     Sales & Distribution
  •     Marketing Communications
  •     Current Issues in Marketing

4th semester

  • Internship in Germany or Abroad

5th semester

  •     Business Communication
  •     Business & Marketing Research
  •     Marketing Controlling
  •     Customer Relationship Marketing

    Specialisations (excerpt):
  •     Communication
  •     Online Marketing
  •     Sales

or: optional Semester Abroad

6th semester

  •     Entrepreneurship & New Venture Management
  •     Strategic Marketing Management
  •     Academic Research II
  •     International Marketing Project
Bachelor Thesis & Colloquium


Your career prospects in International Marketing Management

Our graduates from the field of marketing are in demand practically everywhere: in agencies, consultancies or in companies operating at national and international level.
Possible employers:

  •     Marketing agencies
  •     Business consulting
  •     PR agencies
  •     Market research

One of the sectors of the economy that is growing fastest is the digital economy: in the years from 2008 to 2014, sales of data services, apps, e-commerce and web content rose by over 40 per cent – and this growth is continuing. Experts as well as newcomers with university degrees and knowledge in the online marketing sector in particular are in great demand.

The graduates of the IUBH School of Business and Management are in high demand among national and international companies. Thanks to the annual "Career Days" recruiting fair, you can make valuable contacts on the campus of the University to improve your career prospects.


During the optional semester abroad tuition fees are paid to the IUBH – plus any differences in amount resulting from the tuition fees of our partner universities. This is dependent on the respective university and may vary.

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