M.A. Advertising and Marketing Communications
: PostgraduateCareer Path
: MarketingCourse Category
The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.
Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.
Our degrees are theory and application based and are not intended to be production-oriented.
Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising.
Successful graduates of this program will be able to:
Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.
Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals.
Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.
Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals.
Distinguish the influences of culture and international practices on global advertising and marketing communications.Course Requirements
•Signed Application Form
•Proof of English Proficiency:
– TOEFL: PBT 550 | iBT 80
– IELTS: 6.5
– Pearson: 53
•Essay: 300-500 word essay on a topic of your choice OR Curriculum Vitae (CV)
•One Letter of Recommendation
•Certificate of Finance showing $Tuition plus *
•Copy of Passport ID Page
•Official University/College Transcripts (for Transfer Students)
•Some programs have additional entry requirements. Please contact your advisor for more information.Course Duration
18 months - 2 years (36 Credit Hours)Online
: NoCampus Based
: St. Louis Webster Groves
: August-17, October-17, January-18, March-18, May-18
Webster University is a private, nonprofit, accredited liberal arts university recognized for its diversity, inclusion and global orientation. This worldwide institution's mission is bold, and appropriate for these times: To ensure high-quality learning experiences that transform students for global citizenship and individual excellence.