Master International Management: International Marketing.
Successfully shaping branding.
Accreditation:
FIBAA accredited
Credits:
120 ECTS
Language of instruction:
100% English
Overview:
General management know-how perfectly combined with marketing expertise.
Marketing managers assume a key position in national and international companies: They design the central marketing and brand strategy, are responsible for the identification and evaluation of target groups and their needs, play an essential role in product development and marketing and contribute significantly to a company’s success through the development and implementation of communication and marketing concepts. Our Master’s degree programme prepares you for a career in marketing, sales and brand building with the perfect combination of specific marketing knowledge and general management know-how.
Facts about the degree programme.
Degree:
Master of Arts (M.A.)
Study model:
On campus
Campus:
Bad Honnef, Berlin
Programme duration:
full time: 4 or 6 semesters
Admission:
Bachelor’s degree, proof of English language skills
Non-Business Graduates.
International Management for career changers
A degree within a year.
When you pursue our two-semester International Marketing programme, you will focus on subject-specific skills and receive your Master’s degree after just one year.
What you will learn from us:
The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:
- You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
- Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.
- You also train soft skills such as communication and intercultural competence in addition to methodological skills.
How does the course of studies work?.
In the third semester of your Master's programme in International Management, you choose your major and set your personal focus.
Admission.
Studying at the IU supports and challenges you. Here is what you need to become part of our university.
- Bachelor's degree in Business, Management, Economics or similar from an accredited university (3 year programme or equivalent to 180 ECTS)
- Final grade of at least "Satisfactory" (Minimum grade point average equivalent of 3.0 according to the German grading system)
- Proof of English proficiency: Academic IELTS 6.0 / TOEFL IBT 80 points / PTE 56 points (overall) / Cambridge Advanced or Proficiency
If you have a Bachelor´s degree of 3 years from fields other than Business or Management you can still access this Master by doing our Business-Preparation Semester (Path2Master).
Just send us your application and our Admission team will guide you on your different options.
Where you will be studying.
Students who want to focus diligently on their studies but also enjoy themselves shouldn’t have to spend their time in crowded lecture halls, dusty libraries or long queues in front of their professors’ offices. Small study groups ensure you receive excellent support at the IU and have a “direct line” to the lecturers. Our professors and lecturers have a wealth of practical experience and outstanding expertise; many of them are still active in companies in addition to their work at IU. Our different campuses offer you everything you need for your education and well-being: modern seminar rooms, libraries, IT support, WIFI and a canteen; and in Bad Honnef there is also a café and a bar right on campus.
Career.
What are my prospects?.
Since virtually every national and international company sells products or services, the career prospects in marketing are outstanding. Experts with sound marketing and sales skills are in demand almost everywhere. After graduation, for example, you can work as a ...
- Communication manager
- Brand manager
- Marketing manager
Your career? International!.
Whether it is at a global medium-sized company or at a multinational corporation abroad – the IU prepares you well for the global job market. The numbers speak for themselves: 3 out of 4 of our graduates work in an international environment, and every third person works abroad.
The IU is constantly on the look out for new partners and fruitful cooperations.
We are very grateful for the commitment of our partners who support us in a variety of ways through grants, sponsorship, guest speakers, events, direct recruitment and more. Over time, a special relationship develops between the IU and the cooperation partner. The exchange between the two deepens and all sides profit from the individual cooperation contract. The goal of these partnerships is to support interested students and graduates and to give them the best possible chances and insights.
