Master of International Marketing

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  • Conteúdo
    Master of International Marketing.

    Clever marketing drives profit, product longevity, and brand loyalty. As companies look to take their products and services into new marketplaces, the Hult Master of International Marketing (MIM) allows you to explore marketing on a global scale.
    Who is this program for?

    For candidates who have recently graduated from university or college,
    as well as individuals with up to three years of work experience who want
    to launch a career in marketing.

    Where is this degree offered?

    Students must start their MIM degree in Boston. You can rotate to other campuses in Modules D and E.
    Study in Boston, a hub of innovation Boston is well known as America’s most historic and academic city.
    It is also one of the most innovative, consistently ranking highly in the Innovation Cities Global Index.

    Leading tech firms like Google and Facebook have bases here, and there is thriving startup culture centered around Kendall Square in Cambridge, walking distance from our campus—Zipcar, TripAdvisor, and Carbonite were all started nearby. Study marketing in Boston and you’ll be in a forward-thinking city with a long-standing reputation for growing some of the world’s best talent.

    Go deeper in marketing in Boston or broaden your knowledge at other.
    Hult campuses MIM students may take specialized marketing electives in Boston, or choose from a broader range of electives at other Hult campuses. This provides the opportunity to broaden your education beyond purely marketing and to combine your studies with immersion learning in up to three world-class cities. You can take general electives in up to two other locations besides Boston, including San Francisco, London, Dubai, Shanghai, New York, and Ashridge (U.K.).

    Learn from marketing experts.
    Hult’s faculty comprises real-world pioneers like adjunct professor Hap Klopp, founder of The North Face.
    Learn best practices from marketing experts who have years of experience in academia and business. Several Hult professors have managed their own marketing and communications firms; others have run major marketing initiatives for multinationals. These experts are able to teach both marketing theory and how it should be applied in practice.

    Prepare yourself for the digital age Marketing has changed for good. Digital media plays a pivotal role in most marketing campaigns, and digital marketing has become a multi-billion dollar industry. Hult was one of the first business schools to launch a Master of Digital Marketing degree, the core components of which have now been incorporated into the MIM degree. As such, MIM students are equipped with the cutting-edge skills to operate in today’s wired world. Learn how to create, optimize, and build successful online services from professors like Tommy Griffith, who also heads search engine optimization for Airbnb.

    Test your marketing skills in the real world.
    The Hult Business Challenge is a seven-month project where you and your teammates develop a game-changing idea for a real business. Either solve a real-life marketing challenge set by a major corporation, or bring your startup idea to market. The Hult Business Challenge is designed to help you generate and develop innovative ideas that really make a difference—not only to your degree, but in your future career.

    Core classes:

    — Digital Marketing & Social Media
    — New Product Development
    — Marketing Analytics
    — PR & Corporate Communications
    — Advertising
    — Understanding the Customer
    — Sales
    — Pricing Strategy

    Optional Electives:

    — Strategic Brand Management
    — Business-to-Business Marketing
    — Foreign Market Entry Strategy
    — Digitizing your Business
    — Solutions Marketing

    The fee each program year is based on your choice of home campus:

    — Boston 41,300 U.S. dollars
    — San Francisco 41,300 U.S. dollars
    — London 30,100 British Pounds
    — Dubai 152,400 Emirati dirham
    — Shanghai 273,900 Chinese yuan.

    Application fee: 150 USD

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