Summer Course in Fashion Brand Management.
- Length: 4 weeks
- Education level: Summer / Short course
- Institute: Accademia del Lusso School of Fashion & Design
- Location: Milan
- Language: English
- Start date: June 2019
Want to learn how luxury businesses drive their brands to success?.
The fashion brand management summer course provides an insight into how the luxury fashion system works, and the reality of working within the industry. As well as studying the strategies and techniques behind the management of luxury brands, you will also explore aspects of collection design and fashion communication management.
Delivered by professional experts in the field, this one- to four-week summer course provides you with knowledge of the main industry fields: design, manufacturing, marketing & communication, and retailing. You will analyse the key players in each sector, and examine how each field plays a key role in fashion brand management as a whole.
Most recent qualification
- Suitable knowledge of English: demonstrated by a formal certificate or Skype language interview
The course includes:
• Trends & research
• The luxury system
• The fashion product and its creation process
• Luxury and fashion marketing
• Communication in the fashion field
• Fashion markets
• Brand and retail management strategies
For the full week-by-week course content, please contact the school directly.
Each week of the course can be purchased and attended separately, meaning that you can attend any one, two, three or all four weeks, depending on your needs.