Summer in Fashion Marketing & Merchandising.
- Length: 4 weeks
- Education level: Summer / Short course
- Institute: Accademia del Lusso School of Fashion & Design
- Location: Milan
- Start date: June 2019
The areas of Fashion Marketing and Fashion Merchandising, where business and creativity merge, both offer varied and stimulating roles for those interested in these exciting fields of work.
This one- to four-week course provides a quick insight into the fashion and luxury system as a whole, before moving on to specific teaching from industry experts on both fashion marketing and fashion merchandising. You will learn specific techniques used in fashion marketing, and pick up insider tips in fashion communication. You’ll also understand how the activities that form part of fashion merchandising are essential for boosting sales and maximising profit, learning for example how to create a successful merchandising plan.
The course is a combination of classes and practical exercises, allowing space for everyone to develop their own ideas and projects.
- Most recent qualification
- Suitable knowledge of English: demonstrated by a formal certificate or Skype language interview
The course covers the following subject areas:
• Trends & research
• The luxury and fashion systems and their key players
• Luxury marketing
• Fashion marketing techniques
• Fashion communication
• Fashion merchandising
• How to create a fashion merchandising plan
For the full week-by-week course content, please contact the school directly.
Each week of the course can be purchased and attended separately, meaning that you can attend any one, two, three or all four weeks, depending on your needs.